Preheat the oven to 350 degrees and line a baking sheet with parchment paper.
Separate all the cinnamon rolls and set five rolls aside.
Unroll the remaining three rolls and cut each strip in half.
Roll up each piece into a small circle and place one small circle on top of the full-sized cinnamon rolls and lightly press them together.
Bake the cinnamon rolls for 12 to 15 minutes, until golden brown.
Allow the rolls to cool for a few minutes, then spread the icing over the top in an even layer.
Use mini chocolate chips to create a face on the top of each snowman.
Use the red M&Ms to make buttons on the front of each snowman.
Use the pretzel sticks as arms.